General Motors offers a new kind of test drive

Image by Getty Images via Daylife

   Marketers of the American auto concern General Motors, the principle of "better to see once than hear a hundred times, have offered to prospective buyers themselves experience the benefits produced by cars, giving them an opportunity to sit behind the wheel of" his "cars - and auto major competitors.

      The project, called the Test Drive Studio, which launched in Chicago, Philadelphia and Miami, is as follows: When customers come into stores participating dealers, they offer a ride to
mid-sized sedan Chevrolet Malibu and Equinox crossovers and the Traverse, and after that, GM gives potential buyers a chance to practice test competing products from Ford, Toyota and Honda.
Thus, people not only have the opportunity to conduct a more objective comparison, but also save their time. According to the director of marketing GM Steve Tihanyi, you can simply come to the salon in his spare time and try all the cars at once, without having to go all around the city from dealer to dealer.

   The ultimate goal of the marketing program - to draw attention to the Corporation's products Internet users who, like no one else, can appreciate the time.

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