U.S. television, which markets itself as one of the most liberal and tolerant, showed that in fact these types of things are not as smooth as in words. Tv ad for a leading South Korean automaker Hyundai, is designed for North American market, where very gently used lesbian motifs, was ignored by all TV channels of the country.
Advertising spot with the slogan "Smart Is In", causing the association with same-sex relationships, has been shown only in Canada during the Vancouver Olympics while American promoters found it a demonstration by local television stations are not desirable.
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